Video-based agricultural extension: Analysis of a pilot project in Ethiopia
Bernard, Tanguy · Makhija, Simrin · Orkin, Kate · Taffesse, Alemayehu Seyoum · Spielman, David J.
Oct 2016 · Intl Food Policy Res Inst
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4
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About this eBook
Since 2014, Digital Green and the Government of Ethiopia have been piloting a project to introduce a community-centric video approach to agricultural extension provision.1 Digital Green’s approach has the potential to transform extension in Ethiopia via a fairly simple impact pathway. By providing a cost-effective ap-proach to information dissemination, video-based extension can in-crease the adoption rate of productivity-enhancing agricultural technologies and practices by smallholder farmers, including in-creased adoption by women. The Digital Green approach could also improve data collection and analysis. This note, based on a more detailed project report,2 summarizes findings and recom-mendations that point the way to expanded use of video-based ag-ricultural extension.
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