Africa Is Richer Than You Think

Vijay Mahajan

Dec 2009 · Pearson Education

About this ebook

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

Africa: more consumers, more wealth, more opportunity for your business.

The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India’s. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service....

About the author

Vijay Mahajan, former Dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards, including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The author or editor of nine books, Mahajan is one of the world's most widely cited researchers in business and economics.