Waking the Frog: Solutions for Our Climate Change Paralysis
Apr 2014 · ECW Press
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A “provocative [and] compelling” look at how we can achieve both economic growth and environmental sustainability (Columbus Dispatch).
A venture capitalist, entrepreneur, and engineer, Tom Rand looks to contemporary psychology, economics, business, and finance to explain our difficulty in confronting one of the most fundamental problems of our time. Rand’s account doesn’t just point fingers at the bad guys, but goes deeper—to our motivations, institutional lethargy, and deeply buried assumptions about market economics.
Waking the Frog reveals that our ingenuity, technology, capital, and policy can work together to turn down the heat—and at the same time enable the largest economic opportunity of the twenty-first century.
“There are a plethora of books on climate disruption. Read this one. Waking the Frog has breadth, science, practice, enterprise, and vision.” —Paul Hawken, author of Blessed Unrest
A venture capitalist, entrepreneur, and engineer, Tom Rand looks to contemporary psychology, economics, business, and finance to explain our difficulty in confronting one of the most fundamental problems of our time. Rand’s account doesn’t just point fingers at the bad guys, but goes deeper—to our motivations, institutional lethargy, and deeply buried assumptions about market economics.
Waking the Frog reveals that our ingenuity, technology, capital, and policy can work together to turn down the heat—and at the same time enable the largest economic opportunity of the twenty-first century.
“There are a plethora of books on climate disruption. Read this one. Waking the Frog has breadth, science, practice, enterprise, and vision.” —Paul Hawken, author of Blessed Unrest
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Tom Rand is managing partner of the privately backed MaRS Cleantech Fund, and senior advisor to the MaRS Discovery District. Tom was a successful entrepreneur in the global telecommunications sector, and now focuses his efforts on carbon mitigation as a venture capitalist, author, and speaker. His first book, Kick the Fossil Fuel Habit, was shortlisted for the White Pine non-fiction award in 2012. He lives in Toronto, Ontario.
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