MICHIGAN AVENUE, 1951: The adventures of an innocent in the advertising wars.
Jan 2005 · AuthorHouse
5.0star
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Ebook
448
Pages
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About this ebook
One man’s memoir about a decade in Chicago. One story that’s a hundred stories, about:
-- The Great American Novel that never got written--
-- A young writer’s introduction to big-agency advertising--
-- Ads and commercials and clients and bosses--
-- Hits and misses and triumphs and catastrophies--
-- A lovely young lady who became a supportive wife and mother--
-- Three young sons who kept both parents hopping--
-- Garrets and apartments and dream houses in the suburbs--
-- And an interesting look at America in the ’50’s from a front-row seat in the advertising that helped propel it. How it worked and didn’t work, scored and struck out, rewarded and punished, and just about everything else.
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