This business classic features straight-talking advice youтАЩll never hear in school.
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Featuring a new foreword by┬аAriel Emanuel and Patrick Whitesell
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Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
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To this day, McCormackтАЩs business classic remains a must-read for executives and managers at every level. Relating his proven method of тАЬapplied people senseтАЭ in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
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тАв the secret life of a deal
тАв management philosophies that donтАЩt work (and one that does)
тАв the key to running a meetingтАФand how to attend one
тАв the positive use of negative reinforcement
тАв proven ways to observe aggressively and take the edge
тАв┬аand much more
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Praise for What They DonтАЩt Teach You at Harvard Business School
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тАЬIncisive, intelligent, and witty, What They DonтАЩt Teach You at Harvard Business School is a sure winnerтАФlike the author himself. Reading it has taught me a lot.тАЭтАФRupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox
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тАЬClear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.тАЭтАФHerbert J. Siegel, chairman, Chris-Craft Industries, Inc.
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тАЬMark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.тАЭтАФArnold Palmer
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тАЬThere have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.тАЭтАФFrank Deford, senior contributing writer, Sports Illustrated