Why I Hate Abercrombie & Fitch: Essays On Race and Sexuality

Dwight McBride

Feb 2005 · Sexual Cultures Buku 41 · NYU Press

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Reflections on the ways discriminatory hiring practices and racist ad campaigns seep into American life

Why hate Abercrombie? In a world rife with human cruelty and oppression, why waste your scorn on a popular clothing retailer? The rationale, Dwight A. McBride argues, lies in “the banality of evil,” or the quiet way discriminatory hiring practices and racist ad campaigns seep into and reflect malevolent undertones in American culture.

McBride maintains that issues of race and sexuality are often subtle and always messy, and his compelling new book does not offer simple answers. Instead, in a collection of essays about such diverse topics as biased marketing strategies, black gay media representations, the role of African American studies in higher education, gay personal ads, and pornography, he offers the evolving insights of one black gay male scholar.

As adept at analyzing affirmative action as dissecting Queer Eye for the Straight Guy, McBride employs a range of academic, journalistic, and autobiographical writing styles. Each chapter speaks a version of the truth about black gay male life, African American studies, and the black community. Original and astute, Why I Hate Abercrombie & Fitch is a powerful vision of a rapidly changing social landscape.

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Dwight A. McBride is President of The New School in New York City. Prior to his appointment at The New School, Dr. McBride was Provost and Executive Vice President for Academic Affairs at Emory University, where he also held the position of Asa Griggs Candler Professor of African American Studies, Distinguished Affiliated Professor of English, and Associated Faculty in Women’s, Gender, and Sexuality Studies. A leading scholar of race and literary studies, Dr. McBride's books include James Baldwin Now, Impossible Witnesses: Truth Abolitionism, and Slave Testimony, Black Like Us: A Century of Lesbian, Gay, and Bisexual African American Fiction, and A Melvin Dixon Critical Reader. His book Why I Hate Abercrombie and Fitch: Essays on Race and Sexuality won the Lambda Literary Award for LGBTQ Studies and was a finalist for the Hurston-Wright Legacy Award.