Free-to-Play: Making Money From Games You Give Away

New Riders
13
Free sample

“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit


Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.


Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:

  • Psychology behind player decisions and the motivations to play
  • Simple and accessible explanations of the math and economic theories behind F2P, including working examples
  • Processes for capturing and using player data to improve your game
  • Marketing tips on positioning your game and attracting players
  • Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.

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About the author

Will Luton is a designer and consultant in free-to-play games, having worked with companies such as SEGA and Channel 4. He has been making games for over ten years, most recently as creative director at the award-winning studio Mobile Pie. He regularly contributes articles to Gamasutra magazine, Develop magazine and GamesIndustry International, has a BA (Hons) in Computer Games Design and in 2011 was awarded a 30 Under 30 by Develop magazine.
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3.4
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Additional Information

Publisher
New Riders
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Published on
May 27, 2013
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Pages
99998
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ISBN
9780133411249
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Language
English
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Genres
Business & Economics / General
Computers / Programming / Games
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Game designers spend their lives solving extraordinary problems and facing mind-bending paradoxes. It’s their job to make a meticulous plan for “spontaneous fun” players will want to experience over and over again. Pressure is heaped on with demands for innovation and blockbuster status. So designers find themselves facing an abyss of problems, pressure, and possibilities, armed only with their brains and an assortment of design principles they picked up over years of experience.

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