After documenting changes in rhetoric on children and public policy over time and variations across policy domains and government venues, Gormley demonstrates that some "issue frames" are more effective than others in persuading voters. In two randomized experiments, he finds that "economic" frames are more effective than "moralistic" frames in generating public support for children's programs. Independent voters are especially responsive to economic frames. In several illuminating case studies, in Connecticut, Utah, North Carolina, and Pennsylvania, he finds that strong rhetoric makes a difference but that it is sometimes eclipsed by even stronger political and economic constraints.
Voices for Children offers a fresh perspective on raging debates over child health, child poverty, child welfare, and education programs at the federal and state levels. It finds some hopeful examples that could transform how we think about children's issues and the kinds of public policies we adopt.
William T. Gormley Jr. is University Professor and professor of government and public policy at Georgetown University and codirector of the Center for Research on Children in the U.S. He is the author of several books, including Organizational Report Cards with David Weimer and Bureaucracy and Democracy with Steven Balla.