Writing Feature Articles: Print, Digital and Online, Edition 5
关于此电子书
Mary Hogarth offers comprehensive guidance on every aspect of feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article. In addition, the book instructs students on developing their own journalistic style and effectively structuring their feature. Each chapter then concludes with an action plan to help students put what they have read into practice.
Topics include:
- Life as a freelance
- Building a professional profile
- Telling a story with images
- Developing a specialism
- Interviewing skills
- Profile and interview articles
- Working in publicity and advertising
- A career in magazines and newspapers
- Getting published overseas
- Understanding issues in media law and regulation
The book also provides an extensive range of interviews with successful media professionals, including a newspaper editor, a money, health and lifestyle journalist, a copywriter and an award-winning columnist, where they share their own experiences of working in the industry and offer invaluable tips on best practice.
作者简介
Mary Hogarth is and educator, media specialist, and writer, Mary Hogarth is a HEA Senior Fellow and Senior Lecturer at Bournemouth University.
With more than 20 years’ industry experience and lecturing experience, Mary set up The Magazine Expert Ltd consultancy practice in 2015, specialising in new title launches (print, online and digital), audience engagement, editorial development and sustainable business strategies.
To date, Mary has written numerous articles on magazine publishing and authored three books -How To Launch A Magazine In This Digital Age (Bloomsbury, 2014), Business Strategies for MagazinePublishing (Routledge, 2018) and Writing Feature Articles (Routledge, 2019). Recently Mary has embarked on a PhD investigating how magazine business practices have evolved as a result of the digital age.
