Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick Ass Life After 40
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Getting older may be inevitable, but in Your New Prime, serial entrepreneur and men’s health expert Craig Cooper shows men that they don’t have to accept the “natural” aging process.
Based on the latest scientific research and Cooper’s personal experience warding off diabetes, preventing cancer, and naturally increasing his own testosterone, Your New Prime is a comprehensive guide to the questions every man has as he ages. Tailored specifically for the “New Primers,” men forty years old and up, the book covers a wide range of vital topics—from improving sexual health and the impact of decreasing testosterone to proper nutrition, preventing memory loss, surviving the “mid-life crisis,” and achieving peak physical fitness.
Your New Prime provides an indispensable 30-day program designed to help you lose weight, boost energy, and transform eating habits. Divided into easy-to-navigate sections, the book also contains essential information about how to influence “epigenetic” traits and reverse the effects of aging, while quizzes, audits, charts, tables, and callouts help readers determine and address their specific personal needs.
Practical, honest, and vitally informative, Your New Prime details a lifelong strategy for maximum health—and will help any man perform his best, no matter what his age.
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Craig Cooper is a serial entrepreneur and health and wellness advocate for 40+ men's health. He is the founder of CooperativeHealth and Performance Research Labs and was the cofounder of the telecommunications company Boost Mobile USA. He holds dual degrees in law and economics from the University of Sydney and is a regular contributor to the Huffington Post on healthy aging. He lives in Newport Beach, California.
