About this ebook
First published in 1956, What Shall I Wear? is revolutionary, award-winning designer Claire McCardell’s collection of fashion wisdom and philosophy, and a vivacious guide to looking effortlessly stylish.
This new edition of the sought-after classic features a foreword by iconic designer Tory Burch, an afterword by Allison Tolman, vice president of Collections and Interpretation at the Maryland Center for History and Culture, and a color insert of photos from McCardell’s collections.
“The testament to great design, Claire McCardell’s dresses look fresh, contemporary, and desirable eight decades after they were made, as the Costume Institute’s 2022 exhibit In America: An Anthology of Fashion demonstrated.” —Nicole Phelps, global director, Vogue Runway and Vogue Business
“Among the many surprises and insights I discovered in McCardell’s valuable book is that she wanted to call it Fashion is Fun. That may also be the secret behind her genius and enduring influence—she refused to take fashion too seriously.” —Cathy Horyn, New York magazine
“The first designer to create a cohesive vision rooted in the American lifestyle of ease, McCardell and her contributions as a designer and a woman in business are often overlooked. Tory Burch’s new foreword . . . puts this American treasure in her rightful place.” —Constance White, fashion editor and author of How to Slay: Inspiration from the Queens and Kings of Black Style
“Claire McCardell’s guiding philosophy of dressing with ease in a functional, fashionable American look was groundbreaking—and feminist—for her times. And it continues to resonate globally on the runways and in closets today.” —Booth Moore, executive editor, Women’s Wear Daily
This new edition of the sought-after classic features a foreword by iconic designer Tory Burch, an afterword by Allison Tolman, vice president of Collections and Interpretation at the Maryland Center for History and Culture, and a color insert of photos from McCardell’s collections.
“The testament to great design, Claire McCardell’s dresses look fresh, contemporary, and desirable eight decades after they were made, as the Costume Institute’s 2022 exhibit In America: An Anthology of Fashion demonstrated.” —Nicole Phelps, global director, Vogue Runway and Vogue Business
“Among the many surprises and insights I discovered in McCardell’s valuable book is that she wanted to call it Fashion is Fun. That may also be the secret behind her genius and enduring influence—she refused to take fashion too seriously.” —Cathy Horyn, New York magazine
“The first designer to create a cohesive vision rooted in the American lifestyle of ease, McCardell and her contributions as a designer and a woman in business are often overlooked. Tory Burch’s new foreword . . . puts this American treasure in her rightful place.” —Constance White, fashion editor and author of How to Slay: Inspiration from the Queens and Kings of Black Style
“Claire McCardell’s guiding philosophy of dressing with ease in a functional, fashionable American look was groundbreaking—and feminist—for her times. And it continues to resonate globally on the runways and in closets today.” —Booth Moore, executive editor, Women’s Wear Daily
About the author
Claire McCardell (1905–1958) was an American fashion designer. In 1990, Life named her one of the 100 most important Americans of the 20th century, and in 1955, she was on the cover of TIME. She attended Parsons School of Design in New York and studied in Paris. As head designer of Townley Frocks, she was one of the first American designers to have name recognition. She was the recipient of two Coty American Fashion Critics’ Awards and won the first American Sportswear Designers Award from Sports Illustrated. Her work is in museums across the country and has been the subject of retrospectives at the Smithsonian and the Fashion Institute of Technology.; Tory Burch is CEO and designer of Tory Burch, an American lifestyle brand known for color, print, and eclectic details. Raised in Valley Forge, Pennsylvania, Tory Burch graduated from the University of Pennsylvania with a degree in art history, and then moved to New York to pursue a career in the fashion industry. She worked in public relations and marketing for influential American designers before launching Tory Burch in 2004 with a small boutique in Manhattan and toryburch.com. A dedicated philanthropist, Tory launched the Tory Burch Foundation in 2009 to support the economic empowerment of women entrepreneurs and their families in the United States.
Tory Burch is CEO and designer of Tory Burch, an American lifestyle brand known for color, print, and eclectic details. Raised in Valley Forge, Pennsylvania, Burch graduated from the University of Pennsylvania with a degree in art history, and then moved to New York to pursue a career in the fashion industry. She worked in public relations and marketing for influential American designers before launching Tory Burch in 2004 with a small boutique. A dedicated philanthropist, Burch launched the Tory Burch Foundation in 2009 to support the economic empowerment of women entrepreneurs and their families in the United States. Burch has been recognized with numerous awards, including the CFDA for Accessory Designer of the Year, Glamour’s Women of the Year, Forbes’ Most Powerful Women in the World, and Vanity Fair’s International Best-Dressed List. Burch lives in New York City with her three sons.
Tory Burch is CEO and designer of Tory Burch, an American lifestyle brand known for color, print, and eclectic details. Raised in Valley Forge, Pennsylvania, Burch graduated from the University of Pennsylvania with a degree in art history, and then moved to New York to pursue a career in the fashion industry. She worked in public relations and marketing for influential American designers before launching Tory Burch in 2004 with a small boutique. A dedicated philanthropist, Burch launched the Tory Burch Foundation in 2009 to support the economic empowerment of women entrepreneurs and their families in the United States. Burch has been recognized with numerous awards, including the CFDA for Accessory Designer of the Year, Glamour’s Women of the Year, Forbes’ Most Powerful Women in the World, and Vanity Fair’s International Best-Dressed List. Burch lives in New York City with her three sons.
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