The Great Disruption
offers a stark and unflinching look at the challenge humanity faces-yet
also a deeply optimistic message. The coming decades will see loss,
suffering, and conflict as our planetary overdraft is paid; however,
they will also bring out the best humanity can offer: compassion,
innovation, resilience, and adaptability. Gilding tells us how to
fight-and win-what he calls The One Degree War to prevent catastrophic
warming of the earth, and how to start today.
The crisis
represents a rare chance to replace our addiction to growth with an
ethic of sustainability, and it's already happening. It's also an
unmatched business opportunity: Old industries will collapse while new
companies will literally reshape our economy. In the aftermath of the
Great Disruption, we will measure "growth" in a new way. It will mean
not quantity of stuff but quality and happiness of life. Yes, there is
life after shopping.