Furthermore, this book covers site building in three phases. Phase one results in a live website, with an attractive interface and fully searchable product catalog. Next, phase two explains adding facilities to increase sales through cross-selling, upselling, and enhancing customer service. Finally, phase three seeks to reduce costs through automated order processing and integrating with other systems via XML Web services.
Cristian Darie is a software engineer with experience in a wide range of modern technologies. He is the author of numerous books, including his popular ASP.NET C# e-commerce tutorial, his Ajax and PHP tutorial, and his search engine optimization tutorial for PHP developers. Cristian studied distributed application architectures for his Ph.D, and is getting involved with various commercial and research projects. When not planning to buy Google, he enjoys his bit of social life. If you want to say "Hi," you can reach Cristian through his personal website, www.CristianDarie.ro.
Mihai Bucica started programming and competing in programming contests (winning many of them), all at age 12. With a bachelor's degree in computer science from the Automatic Control and Computers Faculty of the Politehnica University of Bucharest, Romania, Bucica works as an outsourcing project manager for Galaxy Soft SRL. Even after working with a multitude of languages and technologies, Bucica's programming language of choice remains C++, and he loves the LGPL word.