The aim of this book is to challenge the "them-and-us" thinking that sets the interests of humans and farm animals against each other and to show that to be really "sustainable," farming needs to include, not ignore, animal welfare. The authors of this remarkable book come from a diversity of backgrounds: industry, animal welfare organizations, academic institutions, and practical farming. They are united in arguing that farm animals matter and that sustainable farming must have animal welfare at its ethical core, along with the production of healthy, affordable food and care for the environment.
Roland Bonney is a Director of the Food Animal Initiative and a main board Director of the Benchmark Holdings group. He has more than twenty years of professional farming experience, from New Zealand, Australia and the UK, and set up his own agricultural business based on arable, sheep and cattle production in Wiltshire, UK. He is committed to driving progress towards sustainable agriculture that delivers good animal welfare and conserves the environment, while feeding people and providing farmers with a viable income.