AMERICA ARRIBA! is a comedy/satire about Don Quijote and Sancho Panza in the 21st century. A giant American fast food company convinces the author, Miguel Cervantes, to permit the famous duo to advertise burgers in South America. After the duo are educated In the realities of the modern world, they set about their tasks only to find every plan of Naches Fast Foods backfires in one comic episode after another.