Personal Branding For Dummies

John Wiley & Sons

The fun way to create and maintain personal branding

Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception.

Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.

  • Tips on utilizing Social Media to showcase your personal brand
  • How personal branding can help advance your career
  • Guidance on creating a clear and concise image

With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

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About the author

Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.

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Additional Information

Publisher
John Wiley & Sons
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Published on
May 8, 2012
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Pages
360
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ISBN
9781118238189
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Features
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Language
English
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Genres
Business & Economics / Careers / General
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Susan Chritton
The simple guide to managing your personal brand, a vital element of success in the professional world

Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process.

Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment

The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

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