Winning Results with Google AdWords, Second Edition: Edition 2

Andrew Goodman

Oct 2007 · McGraw Hill Professional

About this ebook

Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

• Create strategic groups of ads and keywords
• Understand Google's Quality Score ad ranking system and quality-based bidding
• Use the keyword tool to your advantage
• Develop a successful bidding strategy
• Write, test, and refine winning ads
• Filter out inappropriate prospects
• Expand proven ad campaigns
• Measure success using Google Analytics and other methods
• Increase conversion rates

Ratings and reviews

Dreadfully updated to cope with the latest updates to AdWords: the text has not been fully rewritten, instead paragraphs have been added here and there, there still appear to be bits of text that refer to the way AdWords worked YEARS ago, and some of the screenshots are from 2 versions back! Add this to the fact that it doesn't contain any clear cut strategies/approaches makes it a book only for AdWords professionals interested in reading somebody else's views on the AdWords sector.

About the author

Andrew Goodman is principal of Page Zero Media, a marketing agency which focuses on maximizing clients' paid search marketing campaigns. He is the author of the first edition of this book.