Psychology of Color
About this ebook
to be one of the newest branches in psychology. Color
Psychology is defined as the science or the study of the effects
that colors tend to have over the moods, behaviors or feelings
of the people. Color psychology is used in various fields
because of the effects that colors tend to have over different
determinants of human behavior. Color Psychology is considered
to be a part of modern psychology.
Colors help in determining the various unclear perceptions.
There is no direct relation between the perception and color
however they greatly complement each other. Colors help in
improvising the effectiveness of the placebos. Color Psychology is
widely used in the field of marketing and branding. The big
companies and business consider color as an important part of
their marketing strategy due to the fact that the colors of their
products, goods, and services highly affect the perceptions and
emotions of their customers which as a result determines the
purchase rates of the products, goods or services. Colors have
been used for treating the illnesses of the people which is
known as Chromotherapy. Colors also affect the performing
ability of an individual. A relation exists between the color and
the time.
Hence, it can be said that the color psychology is used in
diverse fields and constitutes an important part of our lives.
