Obvious Adams: The Story of a Successful Businessman
Robert Rawls Updegraff
Jan 1916 · Harper & Brothers
4.4star
9 reviews
Ebook
56
Pages
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4.4
9 reviews
A Google user
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July 1, 2011
While this book may seem dated in these digital times. The common sense approach it teaches endures. When all "experts" have had their say it is the simple answers that are always the best. That's why managers who are trying to turn around projects in trouble always start by getting back to basics.
Anyone who reads this book will quickly agree that the best solutions are those that are "obvious" in retrospect. A must read for anyone who wants to see problems with clarity rather than the techno-babble that the pseudo-experts love wrap them in.
1 person found this review helpful
Kristi Linebaugh
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May 20, 2018
I hear about this book on a I Love Marketing Podcast with the most obvious
of marketers Dean Jackson and Joe Polish. They are power houses! As they
said this book was phenomenal
keamponsah11
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February 4, 2020
Great insight into the mind and life of a great copywriter!
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