A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses: Green Business Strategies for Small and Medium-sized Businesses

· · ·
· ABC-CLIO
Ebook
253
Pages

About this ebook

With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed.

A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success.

The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.

  • Case histories of small to medium-size enterprises in industries from manufacturing to health care, banking/investing, and recycling detailing their journeys to sustainability and environmental stewardship

  • A "Lessons Learned" box in each chapter

  • Sidebars with tips and examples that can be used by any type of business

  • A reference bibliography at the end of each chapter

  • A glossary

    • About the author

    Fred Andreas is a principal architect registered in the state of Colorado and a National Certified Architect, NCARB LEED, AP.

    Elizabeth S. Cooperman is professor of finance in the Business School at the University of Colorado, Denver.

    Blair Gifford is associate professor of health administration and management in the Business School at the University of Colorado, Denver.

    Graham Russell is executive director of Connected Organizations for a Responsible Economy (CORE), Denver, CO.

    Reading information

    Smartphones and tablets
    Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
    Laptops and computers
    You can listen to audiobooks purchased on Google Play using your computer's web browser.
    eReaders and other devices
    To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.