The Handbook of World Englishes

Blackwell Handbooks in Linguistics

Book 28
Sold by John Wiley & Sons
2
Free sample

The Handbook of World Englishes is a collection of newly commissioned articles focusing on selected critical dimensions and case studies of the theoretical, ideological, applied and pedagogical issues related to English as it is spoken around the world.
  • Represents the cross-cultural and international contextualization of the English language
  • Articulates the visions of scholars from major varieties of world Englishes – African, Asian, European, and North and South American
  • Discusses topics including the sociolinguistic contexts of varieties of English in the inner, outer, and expanding circles of its users; the ranges of functional domains in which these varieties are used; the place of English in language policies and language planning; and debates about English as a cause of language death, murder and suicide.
Read more

About the author

Braj B. Kachru is Centre for Advanced Study Emeritus Professor of Linguistics and Jubilee Professor of Liberal Arts and Sciences at the University of Illinois at Urbana-Champaign. He is co-founder and co-editor of the journal World Englishes, published by Wiley-Blackwell.

Yamuna Kachru is Professor Emerita in the Department of Linguistics at the University of Illinois at Urbana-Champaign. She has authored and edited over a dozen books and monographs and published over a hundred papers and reviews on South Asian languages, cross-cultural discourse, and communicative styles in world Englishes.

Cecil L. Nelson is Professor of Linguistics in the Department of Languages, Literatures and Linguistics at Indiana State University, Terre Haute. He is the review editor of the journal World Englishes and co-authored, with Yamuna Kachru, World Englishes in Asian Contexts (2006).
Read more
1.0
2 total
Loading...

Additional Information

Publisher
John Wiley & Sons
Read more
Published on
Apr 15, 2008
Read more
Pages
832
Read more
ISBN
9781405178365
Read more
Read more
Best For
Read more
Language
English
Read more
Genres
Language Arts & Disciplines / General
Language Arts & Disciplines / Linguistics / General
Read more
Content Protection
This content is DRM protected.
Read more

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people. This account of the rice cooker's globalization aims to move away from Japan-centric perspectives on how "Made in Japan" products made it big in the global marketplace, instead choosing to emphasize the collaborative approach adopted by one Japanese manufacturing giant and a Hong Kong entrepreneur. The book also highlights the role Hong Kong, as a free port, played in the rice cooker's globalization and describes how the city facilitated the transnational flow of Japanese appliances to Southeast Asia, China, and North America. Based on over 40 interviews conducted with key figures at both National/Panasonic and Shun Hing Group, it provides a fascinating insight into the process by which the National rice cooker was first localized and then globalized. Interspersed throughout are personal accounts by individuals in Japan and Hong Kong for whom owning a rice cooker meant far more than just a convenient way of cooking rice. The book includes over 60 images, among them advertisements dating back to the 1950s that illustrate how Japanese appliances contributed to the advent of a modern lifestyle in Hong Kong.

This account of the rice cooker's odyssey from Japan to Hong Kong and beyond is intended for a general audience as well as for readers with an interest in the empirical study of globalization, intercultural communication, Hong Kong social history, and Japanese business in Asia.
©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.