About this ebook
As Customer Experience (CX) has become one of the key priorities to organizations worldwide, we believe that CX and Customer-centricity from a CRM perspective is necessary for the proper functioning of lead management. Customer experience and lead management are like two sides of the same coin. In fact, they share the same importance to each other. The better the CX, the higher the chances of improving lead management in the organization's future. So in this cookbook, we would like to show you how to use CX optic and its benefits in lead management.
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