Mitch Horowitz is the author One Simple Idea: How Positive Thinking Reshaped Modern Life (Crown, Jan 2014). His previous book, Occult America (Bantam), received the 2010 PEN Oakland/ Josephine Miles Award for literary excellence. Horowitz is vice-president and editor-in-chief at Tarcher/Penguin, the division of Penguin books dedicated to metaphysical literature. He frequently writes about and discusses alternative spirituality in the national media, including CBS Sunday Morning, Dateline NBC, All Things Considered, The Wall Street Journal, The Washington Post, BoingBoing, Time.com, and CNN.com. Visit him at www.MitchHorowitz.com and on Twitter @MitchHorowitz. He and his wife raise two sons in New York City.