Marketing technologist: Trasformare l'azienda con il cliente al centro

La professione del marketing technologist si inserisce tra i domini del marketing e dell'IT, per aiutare le organizzazioni a fornire sempre la migliore esperienza al cliente, nel momento giusto e attraverso il canale più adatto. Questo volume inquadra la professione descrivendo i fattori che hanno portato alla sua crescente importanza, tratteggiando i possibili percorsi di carriera e fornendo una mappa delle famiglie di tecnologie che si troverà a governare.
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Additional Information

Publisher
FrancoAngeli
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Published on
Mar 4, 2020
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Pages
268
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ISBN
9788835100737
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Language
Italian
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Genres
Business & Economics / Careers / General
Business & Economics / E-Commerce / Internet Marketing
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Content protection
This content is DRM protected.
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Read aloud
Available on Android devices
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