Content Strategy for the Web: Edition 2

Kristina Halvorson · Melissa Rach

Feb 2012 · New Riders

About this ebook

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how
• Find out how to build a business case for content strategy
  

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Ratings and reviews

This was a highly-informative book with a lot of great practical advice. A lot of books and articles on this subject talk too much in vague abstractions, but this book discussed how to get down to business and implement a better content strategy at your own company or at a client's. I didn't appreciate the writing style, but it fits with the state of contemporary web applications, tryin' to be all hip and ironic and clever. Kids these days. My biggest complaint about the book was that it was repetitive. It was very, very repetitive. But even this wasn't a huge problem as the book was highly readable, so even considering all of the repetition, it only took a couple of hours to get through. The ratio of knowledge gained to time invested was quite high.

About the author