The Emerald Handbook of Computer-Mediated Communication and Social Media

Jeremy Harris Lipschultz · Karen Freberg · Regina Luttrell

Jun 2022 · Emerald Group Publishing

About this ebook

Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social media theories to civil rights. Divided into three parts, the handbook begins with theory and methods, which sets the foundation for the text and then moves into the applicability of strategy, tactics, and measurement. The final focus is toward the future of CMC and social media and its impact on the study and practice of communication.

Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.

About the author

Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. His is author of Social Media Communication: Concepts, Practices, Data, Law and Ethics; Social Media Measurement and Management; Social Media Law and Ethics; Social Media and Political Communication; and other earlier books about media and the Internet. He is book review editor for Journalism & Mass Communication Educator.

Karen Freberg is a Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg is an award-winning author, and has written several books including The Roadmap in Teaching Social Media (Amazon, self-published), Digital Media Writing for Strategic Communication (TopHat with Emily Kinsky and Amber Hutchins). Freberg has also written the award-winning books, Social media for strategic communications: Creative Strategies and Research Based Applications, and Discovering Public Relations: An Introduction to Creative and Strategic Practices (both with SAGE).

Regina Luttrell is an Associate Professor and the Associate Dean for Research & Creative Activity in the S.I. Newhouse School of Public Communications at Syracuse University. Recognized as an innovative educator, she is a distinguished scholar and academic leader. In addition to her successes in securing external funding, she has contributed broadly within her area of scholarship, authoring more than a dozen books, publishing in academic and professional journals, and presenting at conferences. Some of her most recent books include GenZ: The Superhero Generation, Social Media & Society, Social Media: How to Engage, Share, & Connect, Public Relations Campaigns: An Integrated Approach, and Democracy in the Disinformation Age: Influence & Activism in American Politics.