About this ebook
The author has credited Indian Baniyas and their 3000 years of Karma legacy for making India the economic superpower of the world. These Indian Baniya groups are and will remain dominant not only in traditional sectors but also in the new generation industries like IT-enabled e-commerce and other services.
The book talks about the sacrifices made by this community, which forms the part of the global G3 (Great 3) merchant groups including Jewish and Chinese merchants who own a major chunk of business activity across the world. It shares characteristics with Korea’s merchant community, Gaesung Merchants also.
The book narrates the core competency of the Indian Baniyas and NRIs to address and prosper with this huge and prosperous country.
The content of this is based on the South Korean author’s years of research and first-hand experience while staying in Ahmadabad and parts of North India.
About the author
Moon-young Kim is posted at KOTRA (Korea Trade-Investment Promotion Agency) headquarters in Seoul, Republic of Korea (RoK). Previously, Mr. Kim was Managing Director of KOTRA, South Asia Regional Headquarters in New Delhi (2019-2021).
Mr. Kim studied at Seoul National University, Law College, and later moved to Brandeis University, Boston, USA to pursue MA (Economics) in International Economics and Development.
In 1998, he moved to India at KOTRA New Delhi office till 2002 for four years. His total stay in India was for eight years in various capacities.
In 2018 again, he returned to India, this time in Ahmedabad (Gujarat) where he served for one year before moving to New Delhi. In Ahmedabad, he closely interacted with Gujarati Baniyas, the world's third-largest merchant community. He learned deeply about the 3000 years of Baniya DNA and Karma legacy that put India in the world's top economies.
Mr. Kim is currently working on his doctoral thesis titled ‘Comparative Analysis of Indian FDI in the context of China, South Korea and Thailand’ at Jamia Millia Islamia University in India.
Mr. Kim was also posted at KOTRA New York Office 2006-2010, Bangkok Office 2013-2016, and Economic Strategy, Big Data Dept. 2016-2018.