Smarter Together: How Communities Are Shaping the Next Revolution in Business

Rob Bernshteyn

Sep 2020 · Greenleaf Book Group

About this ebook

Driving value today requires information. Lots and lots of information. Most of us are becoming good at distilling the data within our own companies, but that’s not enough if we want a competitive advantage. In Smarter Together, Coupa Software CEO Rob Bernshteyn explains how we will soon be able to draw upon the intelligence of the community—collectively what we, and the organizations we work for, know—to benefit the community, our companies, and ourselves.

For example, we’ll easily uncover:

·         Real-time best practices for virtually every element of our business.

·         The best way to offer our products and services.

·         Who delivers exactly what they say they will, on time, with the best price, quality and reliability.

As Bernshteyn explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value.

All of us will grow smarter together. Commerce will never be the same again.

About the author

About Rob
Rob Bernshteyn is the chairman of the board and chief executive officer at Coupa, where he oversees the company’s strategy and execution. Under his leadership over the past decade, Coupa has grown from a small start-up company to a multi-billion dollar public organization driving measurable value for enterprises around the world.
Rob has over two decades of experience in the business software industry. Before Coupa, he led Global Product Marketing & Management at SuccessFactors. Prior to that, he directed Product Management at Siebel Systems. Rob started his career in management and information systems consulting, working for both Accenture and McKinsey & Company. Rob holds a BS in Management Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.