How To Build It: Grow Your Brand

Niran Vinod · Damola Timeyin

Oct 2020 · Merky How To Book 3 · Random House

About this ebook

Introducing the new ‘How To...’ series from #Merky Books: unlock your potential with our short, practical pocket-sized guides.
_______________________________________________________
How to Build It: Grow Your Brand

In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity?

This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with some of the world's most renowned brands, How to Build It will set you on the road from nowhere to everywhere.

Written by Niran Vinod and Damola Timeyin
Foreword by Nando's
_______________________________________________________
Designed to inspire and encourage readers to unlock their potential and provoke change, the How To series offers a new model in publishing, helping to break down knowledge barriers and uplift the next generation.

Creatively presented and packed with clear, step-by-step, practical advice, this series is essential reading for anyone seeking guidance to thrive in the modern world. Curate your bookshelf with these collectible titles.

About the author

Niran Vinod is a creative strategist at the Creative Shop, working with fashion, retail brands and agencies to help them maximise their creative potential on the platform. Bringing together photography, design and technology for brands is nothing new for Niran as he has bridged the worlds of commerce, content and community for over 10 years, with past experience at We Are Social, Independents United and AKQA focusing on the Nike Football account. Damola Timeyin is a creative strategist. Formerly a strategy director and partner at advertising agency Bartle Bogle Hegarty and member of founding team at Osper, one of the UK’s first mobile banks for young people. At BBH he delivered everything from social to brand strategy for household British brands such as Tesco, Weetabix and Clarks Shoes. When he is not working on brands, he moonlights as Head of Strategy for creative network, People of Culture Collective (PoCC) and mentors young people who want to break into the creative industries.