About this ebook
A style expert reveals how clothes can make a difference in our business success—and open up a new world of opportunities.
The way people present themselves is a secret sales weapon. It gives them an edge within their industry. And all they have to do to activate that edge is change their clothes.
Strategically Suited helps you grow your business or advance your career by making a great first impression—and as a bonus, looking your best can give you a new and powerful confidence. With advice that can work for men or women, and an emphasis on staying true to your own style, longtime image and sales strategist Lee Heyward shows that when you up-level your look, you’ll feel great, have more fun—and close more business.
The way people present themselves is a secret sales weapon. It gives them an edge within their industry. And all they have to do to activate that edge is change their clothes.
Strategically Suited helps you grow your business or advance your career by making a great first impression—and as a bonus, looking your best can give you a new and powerful confidence. With advice that can work for men or women, and an emphasis on staying true to your own style, longtime image and sales strategist Lee Heyward shows that when you up-level your look, you’ll feel great, have more fun—and close more business.
About the author
Style strategist Lee Heyward helps clients create an edge to grow their sales and get more clients. Lee believes that when you up-level your image, you confidently close every sale, stand proudly on stage, and achieve the results you desire. Her real-world approach demonstrates that up-leveling your image isn’t about creating a perfect package; it’s about tapping into what makes you the best version of yourself for both you and your clients. At a young age, Lee discovered the importance image plays in your success. When her best friend entered a new school in fourth grade, she put together all the outfits she should wear in order to nail a “cool kid” first impression. As a sales representative for an equestrian footwear and apparel company, Lee quickly learned that the way you package what you sell is key in order to get the result you’re after. In 2007, she launched her company to help entrepreneurs discover how easy it can be to increase their bottom line simply by changing their clothes. She is the author of her first book, Simply Effortless Style: A Real Woman’s Guide to Making Style Easy and Fun and lives in Charleston, SC, with her husband, two children, dog, and cat.
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