The Author Online: A Short Guide to Building Your Website, Whether You Do It Yourself (and You Can!) Or You Work with Pros

Annik LaFarge

Jul 2010 · Title TK Projects LLC

About this ebook

This brief manual, written by longtime publishing veteran Annik LaFarge, is designed to help you conceive, plan, and create your own unique presence online. It's not a technical book but instead focuses on the large questions that all writers must wrestle with as they plan their website: Who do you want to be online? What do you want to do there? And where do you startA central premise of the The Author Online is that anyone who can write a book is capable of building his own website. New technology and open source innovations make it easy, affordable, and even fun a creative act unto itself. But, like writing a book, it requires thoughtful and careful planning. Since leaving publishing LaFarge has helped many authors build successful websites, and this book is a brief primer on how any author author -- fiction or non-fiction, adult or kids -- should begin the process of thinking about what do online. The Author Online is filled with ideas, advice, and real-world examples. It also includes results from the first and only comprehensive survey of author websites and invaluable insights into:- the features readers look for on their favorite author websites- whether or not to blog or Twitter, and how to approach both in an authentic, effective way- when and how to work with designers and/or programmers- how to create a content plan for your site- how to use analytic data as an editorial tool