This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach with time. Lola Bailey begins by laying down the essential basics that you need in place before steadily building up to more advanced techniques. Jargon is carefully avoided and step-by-step worked examples illustrate the processes to follow.
You will learn:
- What internet marking is and how it drives sales
- The importance of superior content
- How to utilise online performance metrics
- What SEO is and how to use it
- The benefits of social media
- How to use affiliate marketing
- What to consider when optimising for mobile
If you have up until now shied away from giving your business an online presence because of uncertainty about how to us internet marketing or its use for you, or if you have started to market online but would like to enhance your approach, 'The Small Business Guide to Online Marketing' is for you.
You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.
You can do this; anyone can because it's easy. Places like Webs, Yola, Wordpress, Blogger and others have made it simple with WYSIWYG editing (what you see is what you get). This book is a simple guide for everyone, from computer beginners to advanced users who will benefit from tips and over 150 useful links.
Jason Matthews is also the author of How to Make, Market and Sell Ebooks All for Free and Get On Google Front Page. He knows a myriad of online tools, programs and software to make the most of an internet career at absolutely no cost.
Plus it's fun when you save time, money and effort!
Subjects: your own website, make free website, blogging, blog, how to blog, web design, website design, internet marketing, internet business, e-business, e-commerce, wordpress, blogger, webs, yola
Suzanne Moore, Columnist, The Guardian
ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?
If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.
This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:
· Design your website – how to create a site and make sure your customers can find it
· Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more
· Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website
· Develop an online marketing plan – build your customised plan and measure your results
Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!
‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’
Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association
Writing It Is Only the Beginning
There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.
How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.
Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?
I have come across 3 kinds of people when it comes to social media. The first are ‘all over it like a rash’, the second ‘dip in and out’ and the third set up a profile page and then walk off into the sunset. Happily ever after?
Only half of what they could say is being said. The other half has been left open for someone else to fill in the gaps. #fail.
If you are in charge of a social media platform for yourself, a business or even your friend or family member, then you are pretty much, an Inbound Marketer and you have a say in that person’s online success. That makes you very important.
Unless you are Marks & Spencer and you have a Digital PR company handling your entire online PR, it is up to us to drive sales and manage the social media channels available to us in 2012.
This is now, easier than ever and we are constantly thinking up weird and wonderful ideas on how to portray good content to our audiences in a magical way that has never been done before.
This book will show you how.
Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.
If you are a “corporate escapee” becoming a consultant, coach, speaker, or simply starting your own business – if you need to gain more clients quickly without spending all your time on marketing and sales – then this book is for you.
Digitally Enhanced meets the demand for simple, practical advice for consultants and professional service providers on how to leverage their expertise into a successful business.
The way we communicate is changing immensely thanks to the evolution of the web and social media, and right now the opportunity exists to spread your message in ways never before possible.
Business people that position themselves as leaders online can have unprecedented influence and authority within their niche. However, many experts don’t understand the practical steps they need to take to build and maintain their business in the ever-changing online landscape.
Using the simple concept of the "Digital Impact Blueprint", James Crook is able to show business owners how to identify the most important things for them to do next online in order to be most effective - and how a strategic, holistic approach to online marketing ensures success.
By utilising tools including positioning, web design, landing pages, email, social media, advertising and Google search, James shows you how to create and publish authority content, quickly and easily, to attract more of your ideal clients.