達人必學網路行銷 - 行動、社群、大數據、人工智慧

· 台科大圖書股份有限公司
Ebook
360
Pages

About this ebook

隨著網路新媒體不斷地蓬勃成長,行銷因為網路而做了空前的改變,不但具備即時性、互動性、客製化、連結性、跨地域等特性,更可以結合數位媒體,讓行銷的標的變得更為生動與即時。

 

1.全方面掌握網路行銷重要知識,完整不漏接。

2.結合理論與實際案例,介紹全球精采的網路行銷成功個案。

3.行銷名詞Tips,補充新知的好幫手。

4.每章設計重點掃描及問題討論,幫助讀者回顧重點及思考。

5.書末集結[網路行銷要懂的專業術語],便於讀者記誦及製成隨行小卡。

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