Software development would seem to be a quintessential example of today's Internet-enabled “knowledge work”—a global profession not bound by the constraints of geography. In Coding Places, Yuri Takhteyev looks at the work of software developers who inhabit two contexts: a geographical area—in this case, greater Rio de Janeiro—and a “world of practice,” a global system of activities linked by shared meanings and joint practice. The work of the Brazilian developers, Takhteyev discovers, reveals a paradox of the world of software: it is both diffuse and sharply centralized. The world of software revolves around a handful of places—in particular, the San Francisco Bay area—that exercise substantial control over both the material and cultural elements of software production. Takhteyev shows how in this context Brazilian software developers work to find their place in the world of software and to bring its benefits to their city.
Takhteyev's study closely examines Lua, an open source programming language developed in Rio but used in such internationally popular products as World of Warcraft and Angry Birds. He shows that Lua had to be separated from its local origins on the periphery in order to achieve success abroad. The developers, Portuguese speakers, used English in much of their work on Lua. By bringing to light the work that peripheral practitioners must do to give software its seeming universality, Takhteyev offers a revealing perspective on the not-so-flat world of globalization.
Yuri Takhteyev is Assistant Professor at the University of Toronto in the Faculty of Information and the Institute of Communication, Culture, and Information Technology at the University of Toronto. Takhteyev, who grew up in the Soviet Union, worked in Silicon Valley before he went to Brazil to study the software industry there.
Bonnie A. Nardi is Professor of Informatics in the Donald Bren School of Information and Computer Sciences at the University of California, Irvine, and Cofounder of Center for Research in Sustainability, Collapse-preparedness, and Information Technology there. She is the coauthor of Acting with Technology (MIT Press).
Victor Kaptelinin is Professor in the Department of Informatics at Umeå University, Sweden, and Professor in the Department of Information Science and Media Studies at the University of Bergen, Norway. He is coeditor of Beyond the Desktop Metaphor: Designing Integrated Digital Work Environments (MIT Press, 2007).
Kirsten A. Foot is Associate Professor in the Department of Communication at the University of Washington, and lead author of Web Campaigning (MIT Press).
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.