Marketing : The Untold Story | B2B, B2C, and D2C Strategies | Learn Modern Marketing in an Experimental Landscape with the help of Indian Case Studies
About this ebook
Discover the modern marketing landscape in 'Marketing: The Untold Story' by Bhuvana Subramanyan. This book unveils the customer-centric approach that unites B2B, B2C, and D2C strategies in the digital age. Explore shared pillars like data-driven decisions and personalization through insights from experts. Witness how B2B thrives by blending data, tech, and culture for personalized engagement. From global transformations to AI's future, the book empowers marketers to excel in an experimental landscape.
It has Indian case studies and insights from some of India's brilliant marketers across various industries - such as Shradha Sharma (YourStory), Zepto, Max Fashions, Aditya Birla Health Insurance, Plum Beauty, etc. The book has testimonials from global leaders like Marshall Goldsmith, Shiv Shivakumar, Deepali Nair, etc.
Learn from marketing superstars and navigate the evolving terrain with precision and innovation. Perfect for young marketers, students, and anyone curious about the dynamic world of marketing.
About the Author:
Bhuvana Subramanyan, a marketing luminary with 27+ years of experience at esteemed firms like Randstad, IBM, Aptech and Vijay TV, stands as a trailblazer in the field. An award-winning marketer, Bhuvana's strategic insights and consumer understanding drive innovative marketing strategies, earning her numerous accolades, including CMO Asia award, FoxStory, Asia's 100 Power Women Leaders, HerRising and Social Samosa Superwomen awards.
Beyond marketing, she's a passionate advocate for the environment and women's empowerment, mentoring with organizations like Hopeworks Foundation and Aspire for Her. Bhuvana hosts the acclaimed podcast "Marketing the Untold Story".
Bhuvana Subramanyan's journey is a testament to excellence, innovation, empowerment, and community upliftment—a true inspiration in the realm of marketing and beyond.