During the Civil War, with only Lincoln excluded, no person had greater sway upon the nation's thinking than Horace Greeley. Venom spewed between Bennett and Greeley reached unprecedented heights until Charles Anderson Dana became overlord of Park Row and tangled with the crusading Joseph Pulitzer. Bennett's eccentric son did not wait for news to happen; he made it. The devastating circulation war between Pulitzer and William Randolph Hearst reached a climax with the Spanish- American War. Hearst's sensationalism remained foremost with the masses until Joseph Patterson produced the most successful tabloid of the twentieth century. An epilogue connects the Park Row era to today's New York press.
An exhilarating narrative history of a divided city on the cusp of greatness, and tale of a crew of writers, editors, and charlatans who stumbled on a new kind of journalism, The Sun and the Moon tells the surprisingly true story of the penny papers that made America a nation of newspaper readers.