Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler · Cass R. Sunstein

Feb 2009 · Penguin

About this ebook

Now available: Nudge: The Final Edition

The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow

Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

Ratings and reviews

There's so much overlap between this book and misbehaving that I thought I was reading the same book over again. The new material is somewhat interesting but left me disappointed

The beauty of Google Books for me is the read aloud feature, but this book doesn't allow it, as all my other books do.

This is an interesting topic in behavioral economics. A little messy read but an interesting discussion.

About the author

Cass R. Sunstein is a law professor at Harvard Law School and is the most cited law professor in the United States.