Dissecting close to 250 songs, Doggett traces the major themes that inspired and shaped Bowie's career, from his flirtations with fascist imagery and infatuation with the occult to his pioneering creation of his alter-ego self in the character of Ziggy Stardust. What emerges is an illuminating account of how Bowie escaped his working-class London background to become a global phenomenon. The Man Who Sold the World lays bare the evolution of Bowie's various personas and unrivaled career of innovation as a musician, singer, composer, lyricist, actor, and conceptual artist. It is a fan's ultimate resource—the most rigorous and insightful assessment to date of Bowie's artistic achievement during this crucial period.