Leigh Eric Schmidt is Edward C. Mallinckrodt University Professor at Washington University in St. Louis. He is the author of numerous books, including "Heaven s Bride: The Unprintable Life of Ida C. Craddock, American Mystic, Scholar, Sexologist, Martyr, and Madwoman", "HearingThings: Religion, Illusion, and the American Enlightenment", and "Consumer Rites: The Buying and Selling of American Holidays".