Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

· John Wiley & Sons
31 reviews

About this ebook

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Ratings and reviews

31 reviews
A Google user
December 7, 2011
Scanned pages for a book in this format make it challenging to read - the print is very small & cannot be zoomed. You can't even turn it sideways and see a single page at a time (Google books assumes you want two-page mode). There is also no table of contents. Beyond this, I'm used to Kindle books, which I find very useful for business and programming topics. Google books do not support bookmarks, highlights or annotations, which makes it much less useful. Do yourself a favor, buy the paper book from Amazon, or wait for them to make a Kindle version. Google books is nowhere near as good as Kindle yet.
1 person found this review helpful
A Google user
October 5, 2012
This is a great book, but this Google Play eBook format is absolutely terrible. The printed version of the book is in landscape mode. This eBook forces the landscape (horizontal) mode of the book into a portrait (vertical) mode. The result is the text is smashed into a tall and thin font that is unreadable. Save your money here and either buy printed book or wait for a proper eBook version to be publish. There is no way that any of the positive reviews of this book are from people who purchased the Google Play version of this book. This eBook is an total and absolute waste of money.
A Google user
March 23, 2012
I love Osterwalder's work and was excited to get a copy of the latest book. BUT - don't plan on reading it on your iPad - the type is way too small to be legible and is unchangeable in this poorly scanned version. Pity - would have been a good companion to the Business Model Canvas app which I use constantly.

About the author

Alexander Osterwalder (Lausanne, Switzerland;; is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more.

Yves Pigneur, PhD, (Lausanne, Switzerland; is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

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