Racing with Rich Energy: How a Rogue Sponsor Took Formula One for a Ride

Elizabeth Blackstock · Alanis King

Sep 2022 · McFarland

About this ebook

Formula One has long maintained a glitzy aura that masks dark and strange goings-on in the background. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British energy drink startup Rich Energy.

Storey became a multimillion-dollar sponsor of the Haas Formula One team a year after records showed Rich Energy having a mere $770 in the bank. He equated his doubters to moon-landing truthers and publicly mocked both the Haas team and the entities winning legal disputes against him. But where were actual cans of Rich Energy, and did the supposed sponsorship funds exist?

In the six months between Storey's first race as a Formula One sponsor and his very public exit, he stole the spotlight with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner once described the Rich Energy news cycle as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." No one else had, either. This book uncovers the complete, bizarre story.

Ratings and reviews

The best summary out there of the Rich Energy saga, but unfortunately couldn't manage to uncover the juiciest bits I was craving. The rest of the story may not ever been made public, but this at least serves as a solid portrait of the absurdity of it all.

About the author

Elizabeth Blackstock is a novelist and motorsport journalist. Alanis King is an automotive and motorsport journalist.