The debates are enlivened by first-hand accounts taken from over 200 high-profile interviews with politicians, journalists, public officials, spin doctors, campaigners and captains of industry. Tim Bell, David Blunkett, Iain Duncan Smith, Simon Heffer, David Hill, Simon Hughes, Trevor Kavanagh, Neil Kinnock, Peter Riddell, Polly Toynbee, Michael White and Ann Widdecombe are some of those cited.
Aeron Davis is a Senior Lecturer in Political Communication in the Department of Media and Communications, Goldsmiths College, London. He has published in the areas of political communication, media sociology, promotional culture and financial markets, and is the author of Public Relations Democracy (2002).