Sales Growth: Five Proven Strategies from the World's Sales Leaders

A comprehensive guide to how companies can drive sales growth

Finding growth today can be an enormous challenge for companies in a complex and fast-changing business environment. There are no simple solutions, but in Sales Growth, experts from McKinsey & Company provide a practical blue-print for achieving this goal by revealing what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future.

Broken down into five overarching strategies, this book focuses on the valuable lessons that power growth, including how to get ahead of the competition by taking advantage of trends and turning complex analysis into simple guidelines that sales reps on your front line need to sell better. Page by page, you'll learn how successful sales executives find untapped pockets of growth, act like locals to make the most of emerging markets opportunities, and power growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance.

  • Based on interviews of more than 120 of today's most successful global sales leaders, from a wide array of B2C and B2B organizations
  • Offers real-life examples of how successful sales leaders overcame the challenges encountered in the quest for growth
  • Contains insights on finding growth before your competitors, optimizing sales operations and technology, developing sales talent and capabilities, and much more

Created by sales executives for sales executives, this book will provide you with the practical guidelines and useful insights to drive sales growth today and in the future.

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About the author

Thomas Baumgartner is a partner in McKinsey & Company's Vienna office. He co-leads McKinsey's work on sales and channels globally. Baumgartner advises clients in industries including high-tech, electronics, transportation, basic materials, telecommunications, and consumer goods—where he helps them outline and drive large-scale, top-line growth programs.

Homayoun Hatami is a partner in McKinsey & Company's Paris office. He co-leads McKinsey's work on sales growth. Hatami has a broad range of experience working with high-tech and telecommunications clients in Europe, the United States, and Asia.

Jon Vander Ark is a partner in McKinsey & Company's Detroit office. He co-leads McKinsey's work on sales growth. He has deep expertise in sales and channel management across industries including travel, automotive, industrial, and consumer durables.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Mar 28, 2012
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Pages
256
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ISBN
9781118376195
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Features
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Sales & Selling / Management
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Content Protection
This content is DRM protected.
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Available on Android devices
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Showcases the highly beneficial features arising from the presence of main group elements in organic materials, for the development of more sophisticated, yet simple advanced functional materials

Functional organic materials are already a huge area of academic and industrial interest for a host of electronic applications such as Organic Light-Emitting Diodes (OLEDs), Organic Photovoltaics (OPVs), Organic Field-Effect Transistors (OFETs), and more recently Organic Batteries. They are also relevant to a plethora of functional sensory applications. This book provides an in-depth overview of the expanding field of functional hybrid materials, highlighting the incredibly positive aspects of main group centers and strategies that are furthering the creation of better functional materials.

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