You are uniquely gifted in your ability to ease suffering and enhance quality of life. You help solve profound human problems and restore hope. Now, The Million Dollar Private Practice reveals how you can leverage your distinctive talents and expertise to dramatically expand your professional and financial horizons.
Building upon the premise that the key to building a million-dollar practice is expanding your services from "one to one" to "one to many," renowned private practice development consultant David Steele reveals his time-tested strategies for transforming the ways you think and work. You'll discover how to:Choose your niche and "own" it Develop business models custom-tailored to your unique talents and goals Create new systems, products, and services that make a considerable difference in your clients' lives Make "intangible" services tangible through branding and packaging Create value through referral systems, affiliate programs, and joint ventures Use creative marketing strategies designed for private practice professionals Develop sales and enrollment strategies that dramatically boost your client base Recruit, organize, motivate, and manage staff needed to build and run a million-dollar practice
Demonstrating that profits need not be the enemy of ideals, this insightful guide to professional development is an important resource for psychotherapists, family and marriage therapists, social workers, and all private practice professionals seeking creative ways to attract new clients and build their businesses.
"This book is very practical and helpful to the therapist who wants to make a change and feels a bit overwhelmed with the possibilities. The section on choosing a niche was illuminating and very exciting to me. I found it helpful to have the training options outlined so clearly, and the marketing section was extremely useful as well."
—Shelley R. Cohen, LCSW, Beverly Hills, CA
"This book has sparked a renewed passion for my work as I have struggled the past couple of years with how to incorporate coaching into my psychotherapy practice. I knew there must be a way to do it but lacked the 'how to.' Based on his years of experience and real insight, David Steele supplies the necessary tools to do so effectively as well as invaluable strategies to help avoid the pitfalls. Without hesitation, I highly recommend this as a book that you will return to time and time again as a handbook for your private practice as a therapist/coach."
—Sharon O'Farrell, MIHA, Navan, Ireland
A hands-on guide to helping therapists make the transition to a successful coaching practice
Written for therapists by a therapist, From Therapist to Coach provides a convenient road map for professionals considering expanding or transitioning their practice to coaching.
Drawing from his experience in providing relationship coach training to over 5,000 therapists, David Steele takes a practical approach to building a successful coaching business through traditional and creative strategies such as marketing, getting clients, choosing a niche, and much more.
Here, therapists will find:
A look at the differences between therapy and coaching
Examples and insights that therapists can easily (and sometimes humorously) relate to
Details on setting fees; enrolling clients; maximizing private practice income; finding training; and much more
A focus on creative group services and business models suited to the various specialties and niches of personal coaching
Guidance on how much to bill for services
With insight on the mistakes and pitfalls to avoid along the way, From Therapist to Coach is rich with examples, providing tips and practical steps to help clinicians in private practice move forward in their journey towards professional satisfaction.