10 Steps to Successful Social Networking for Business

Darin Hartley

Apr 2010 · Association for Talent Development

About this ebook

Facebook, LinkedIn, Twitter... You're familiar with social networking systems, but incorporating them into your communication efforts can be daunting. Which are right for your needs, and how should you use them?Whether you're a consultant, communications professional, or corporate CEO, this book can help you leverage the power of social networking. Find out how you can:select the right social networking systems for your situationbuild an audience and connect your business to the worldlink your choices to key business driverschoose between off-the-shelf or customized systemsstay on top of this ever-evolving technology.You'll have a complete toolbox for employing today's most influential, game-changing methods of communication to build your brand, cultivate customer loyalty, and drive bottom-line results.

About the author

Darin Hartley is uniquely qualified to be your guide to social networking. A training professional for over 20 years, he is currently director of client development at Intrepid Learning Solutions, a provider of learning solutions to businesses worldwide. His background includes positions with ASTD, Dell Computer Corporation, Lockheed Martin, and General Physics Corporation. A popular speaker, Hartley has keynoted for several learning and training conferences including ASTD and the International Society for Performance Improvement. He has authored four books and holds degrees in corporate training and training management. Hartley resides in Seattle.