Campaign Warriors: Political Consultants in Elections

Brookings Institution Press
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Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries.

The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.

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About the author

James A. Thurber is director of the Center for Congressional and Presidential Studies and professor of government at American University. Candice J. Nelson is academic director of the Campaign Management Institute and associate professor of government at American University.

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Additional Information

Publisher
Brookings Institution Press
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Published on
Sep 19, 2001
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Pages
224
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ISBN
9780815798323
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Language
English
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Genres
Political Science / Political Process / Campaigns & Elections
Political Science / Propaganda
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Content Protection
This content is DRM protected.
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Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
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Now in its sixth edition, Rivals for Power: Presidential-Congressional Relations brings together the knowledge of leading scholars and scholar-practitioners alike to explain the complex political dynamic between the president and Congress in new chapters. Contributors analyze the structural, political, and behavioral factors that shape this relationship, while showing how and why rivalry has tended to intensify when different parties control the two branches.

Intended for students, scholars, public officials, and the general public, Rivals for Power offers an accessible and engaging analysis of executive and legislative rivalry across a span of eras, with particular attention to developments under recent presidents, including Trump and Obama.

Contributors include Gary Andres, Ross K. Baker, Sarah Binder, Patrick Griffin, David R. Jones, Douglas L. Kriner, John Anthony Maltese, James P. Pfiffner, Jordan Tama, Claudia H. Thurber, and James A. Thurber.
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