Becoming a Graphic and Digital Designer: A Guide to Careers in Design, Edition 5

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Begin your graphic design career now, with the guidance of industry experts

Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.

Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before.

  • Learn how to think like a designer and approach projects systematically
  • Discover the varied career options available within graphic design
  • Gain insight from some of the leading designers in their fields
  • Compile a portfolio optimized to your speciality of choice

Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

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About the author

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review.

Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Apr 29, 2015
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Pages
336
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ISBN
9781119044963
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Language
English
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Genres
Architecture / Interior Design / General
Design / Graphic Arts / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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* New! Zip through the learning curve in a snap with the free DVD!

* Hundreds of new Photo Objects, companion project files, QuickTime movie tutorials, sample plugins, and more.

* Don't miss the website www.howtocheatinphotoshop.com complete with Reader Forum where Steve answers your questions directly!

When you're short on time with crunching deadlines, but there's no way you can sacrifice quality, this book/DVD comes to the rescue. Nobody knows more about how to work fast under pressure and still produce top-notch photographic images than hands-on graphic artist and journalist, Steve Caplin.

Steve cuts through the grind with on-the-job, do-it-now skills, techniques, and shortcuts guaranteed to show you how to work faster, smarter, and better to produce the best work of your life. With a lifetime of practical experience in photo-montage Steve is the go-to person for professional designers, graphic artists, illustrators, photographic retouchers, and students of design media and illustration who want to create photorealistic effects using Photoshop.

Updated for Photoshop CSX, this must-have resource is also backwards compatible - relevant to any version of Photoshop.

'How to Cheat in Photoshop CSX' helps you "cheat in" (or take advantage of) Photoshop in two important ways. You learn how to make images look like photographs, when they're not so that you can create photographic work without a studio. And you find useful shortcuts to work more efficiently, economically, and with quick solutions to achieve the same superb results that come from long, complex operations that take forever.

Whether you're working for print or the web, dip into this book and extract the info you need - fast. Icons mark where Photoshop files or movie tutorials are available for you to open immediately to try for yourself. Stuck? Visit the Reader Forum on the web and question the author directly (and expect other readers to weigh in, too!) at www.howtocheatinphotoshop.com.

Crammed with gems that other books simply don't cover, and unique in that it's written by a working professional sharing his tips on how he makes money producing this imagery, this book/DVD excels in practical tips to turn the ordinary into the awe-inspiring, quickly. Don't miss how to create new artwork from scratch from starting points that aren't always obvious.

This fully updated new edition shows you how to get the most out of Photoshop CSX, including the Quick Selection and Cloning tools, and more. Yet it's backwards compatible with previous releases of Photoshop. The book's step-by-step tutorials alongside the DVD packed with hundreds of images, project files, and live tutorials show you how to:

* Create convincing smoke effects and make effective explosions - the simple way
* Take years off someone's appearance
* Turn a photograph of someone looking straight into the camera into a different perspective with the entire head (not just the eyes)
* Modify a statue so it looks like a living person or paint hair directly on any surface
* Produce the perfect cutout in the shortest time with Photoshop CSX's new Quick Selection tool... and more

A host of timesaving techniques and insider secrets teach you to work faster and more adeptly moving from the problem to the solution to get fantastic results!

Steve Caplin is a professional graphic artist, author and journalist.
Balancing Social, Professional, and Artistic Views
What does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition contains a collection of definitions and brief case studies on topics that today's citizen designers must consider, including new essays on social innovation, individual advocacy, group strategies, and living as an ethical designer. Edited by two prominent advocates of socially responsible design, this innovative reference responds to the tough questions today's designers continue to ask themselves, such as:
How can a designer affect social or political change? Can design become more than just a service to clients? At what point does a designer have to take responsibility for the client's actions? When should a designer take a stand?
Readers will find dozens of captivating insights and opinions on such important issues as reality branding, game design and school violence, advertising and exploitation, design as an environmental driving force, and much more. This candid guide encourages designers to carefully research their clients; become alert about corporate, political, and social developments; and design responsible products. Citizen Designer, Second Edition, includes insights on such contemporary topics as advertising of harmful products, branding to minors, and violence and game design. Readers are presented with an enticing mix of opinions in an appealing format that juxtaposes essays, interviews, and countless illustrations of "design citizenship."
The bestselling introduction to designing the written word

Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.

This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes.

Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type

The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

A new edition of the market-leading guide to signage and wayfinding design

This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, the book arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner.

Environmental graphic design is the development of a visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety, and security, EGD also extends and reinforces the brand experience. Signage and Wayfinding Design provides you with Chris Calori's proven "Signage Pyramid" method, which makes solving complex design problems in a comprehensive signage program easier than ever before.

Features full-color design throughout with 100+ new images from real-world projects Provides an in-depth view of design thinking applied to the EGD process Explains the holistic development of sign information, graphic, and hardware systems. Outlines the latest sign material, lighting, graphic application, and digital communication technologies Highlights code and updated ADA considerations

If you're a design professional tasked with communicating meaningful information in the built environment, this vital resource has you covered.

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