Business Plans Kit For Dummies: Edition 4

Discover the ins and outs of constructing a winning business plan

When you're establishing, expanding, or re-energizing a business, the best place to start is with your business plan. Whether you want start–up money from investors or are looking to expand or re-energize your business, a business plan will give you a defined road map to help you get your business moving.

Business Plans Kit For Dummies, 4th Edition has been updated to give you the very latest information on today's current economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements.

  • Refreshed examples and data sources for planning
  • Updated "ten top plans" section
  • CD includes new forms, worksheets, and resources

If you're a small business owner, investor, or entrepreneur looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered!

Note: CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

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About the author

Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company, Strategic Play Technologies. He is the co-author of Business Plans For Dummies. Peter Jaret, PhD, has published widely on business, health, and the environment. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies, 3rd Edition.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Nov 14, 2013
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Pages
384
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ISBN
9781118756164
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Features
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Language
English
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Genres
Business & Economics / Entrepreneurship
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.

Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers

If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business – even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business’ commercial future. Whether you’re looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan. 

Business Plans For Dummies 2nd Edition contains new and updated information on:

Determining Where You Want to Go

Starting Your Business Plan Charting the Proper Course Setting Off in the Right Direction

Sizing Up Your Marketplace

Checking Out the Business Environment Taking a Closer Look at Customers Dividing Customers into Groups Scoping Out Your Competition

Weighing Your Company’s Prospects

Establishing Your Starting Position Focusing On What You Do Best Figuring Out Financials Forecasting and Budgeting 

Looking to the Future

Preparing for Change Thinking Strategically Managing More Than One Product

A Planner’s Toolkit

Making Your Business Plan Work Learning from Others: A Sample Business Plan

The Part of Tens

Ten Questions to Ask About Your Plan Top Ten Business-Planning Never-Evers Ten of the Best-Planned Organisations Around
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