A versatile author, shopping expert, media spokesperson, and public speaker, Jonni McCoy has been helping increase the shopping power of people since 1991. She has appeared on the Gayle King Show and The 700 Club, and radio programs such as Dr. Laura and FamilyLife Today. She has also been featured in the Wall Street Journal, Good Housekeeping, Family Circle, Woman's Day, and Woman's World magazines. Prior to motherhood, she spent ten years as a senior buyer for electronics firms. Jonni and her family make their home in Colorado Springs, Colorado.