CONSUMER BEHAVIOUR: e-Book for MBA, 2nd Semester, SPPU

Prof. (Dr.) Shruti V. Joshi · Prof. (Dr.) Rijwan Ahmed Mushtak Ahmed Shaikh · Lakhan Jaiprakash Lohiya

Nov 2023 · SPPU (Pune University) MBA 2nd Semester Book 5 · Thakur Publication Private Limited

Ebook

260

Pages

About this ebook

Buy Consumer Behaviour e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.

About the author

Prof. (Dr.) Shruti V. Joshi

MMS, DMM, B.Sc

Associate Professor,

Sinhgad Institute of Management and Computer, Pune

Prof. (Dr.) Rijwan Ahmed Mushtak Ahmed Shaikh

Ph.D., MBA (Marketing), B. Pharm.

Associate Professor

Sinhgad Technical Education Society’s, Sinhgad Institute of Management,, Pune

Lakhan Jaiprakash Lohiya

MBA (HR & MKT), BCA, DLL & LW, PGDJ

Assistant Professor

Global Institute of Management, Ahmednagar

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