Bitzer shows that, by attempting to elaborate a general theory of rhetoric through empirical procedures, Campbell’s project reveals the limitations of his method. He cannot ground all statements empirically and it is at this point that his theological position comes into play. Inspection of his religious views shows that God’s design of human nature, and God’s revelations to humankind, make moral and spiritual truths known and quite secure to human beings, although not empirically.
Lloyd F. Bitzer is Professor of Communication Arts, University of Wisconsin, Madison, where he has received the Vilas Associate Award for 1986–88.